What you'll accomplish
Marketing is the function where AI produces the most volume and the least scrutiny. Draft ten posts, five subject lines, three versions of a landing page — all in a minute, all plausible, none of them checked against whether they sound like you or whether they are true.
This track is about the opposite discipline. You will learn to brief AI properly, to keep a recognisable voice across generated work, to use it on social without producing the beige output everyone has learned to scroll past, and to tell the difference between measuring something and asking a model to guess at it. You finish able to run more marketing without diluting it.
What you'll need
- A licensed Synthreo account, or any AI chat tool for the reflective parts.
- Two things you have already published — your best-performing piece and a typical one. Several exercises use them as the reference for your own voice.
- About 90 minutes across two sittings.